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RTC — Rushabh Trading Company

The material

Cellulose acetate, and why it behaves the way it does

Acetate is a plant-derived thermoplastic, supplied as sheet. Almost everything a buyer notices traces back to that sheet.

A Clarish™ round acetate optical frame in deep olive, showing colour through the full section

Where it comes from

Cellulose acetate, not petroleum plastic

Cellulose acetate begins as purified plant fibre — wood pulp or cotton — treated with acetic acid, then pigmented, pressed into sheet and machined.

Pressed sheet has to rest before it can be cut.

Unlike conventional plastic it carries a real depth of colour, a premium feel and far better finishing possibilities. It is also why lead times include a curing period — pressed sheet must stabilise before it can be cut.

What it does well

Why choose cellulose acetate

Premium material, exceptional craftsmanship, timeless style.

  • Premium quality

    Delivers a sophisticated look and a luxurious feel.

  • Lightweight & comfortable

    Designed for comfortable everyday wear.

  • Durable & long-lasting

    Offers excellent strength and resilience.

  • Rich colours & finishes

    Enables distinctive patterns, textures and colour combinations.

  • Skin-friendly material

    Suitable for creating comfortable eyewear frames.

  • Design flexibility

    Lets brands explore a wide range of shapes and styles.

Ideal for

Where our acetate goes

  • Premium optical frames
  • Luxury sunglasses
  • Fashion eyewear collections
  • Designer eyewear brands
  • OEM & private label collections
  • Export-quality eyewear

Choosing the sheet

The sheet decides the frame

The sheet is chosen for colour, pattern and thickness before anything is cut.

Solid

A single colour through the full thickness, and the most predictable to reorder.

Laminated

Two or more colours are pressed into one sheet, so milling reveals them at different depths.

Graduated

The gradient sits inside the sheet, so polishing cannot remove it.

Crystal & transparent

The milled interior stays visible through the material, so it shows every tooling mark.

Macro detail of a Clarish™ acetate frame, showing the milled rim profileMacro detail of a transparent Clarish™ acetate frame, showing the interior profile through the material

The other parts

The parts that are not acetate

A frame is not one material. These parts decide how it holds up after it ships.

  • Temple core wires

    A metal core keeps the arm holding an adjustment instead of drifting back.

  • Hinges

    Specified per programme — it decides repairability and long-term feel.

  • Lens groove

    The groove is cut to the shape your glazing lab will work to.

Straight answer

Working in other materials

We build around acetate, and that is what we publish. Need metal or a combination construction? Ask — we will tell you plainly if it is not something we do well.

Ask about a material

Before you commit

See the material before you commit

Tell us the colours and constructions you are considering, and we will work through the options with you at sampling stage — before anything goes to production.