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RTC — Rushabh Trading Company
A CNC machine cutting a cellulose acetate frame front at the Rushabh Trading Company factory in Ahmedabad

Eyewear manufacturer & exporter · India

The Frames Behind Your Brand

Your Vision. Our Craftsmanship.

Cellulose acetate optical frames and sunglasses, made in Ahmedabad since 1985 — under your label, to your specification.

Established
1985
Experience
41 yrs
Models
22
Colourways
258
Production
OEM · ODM

The range

What we manufacture

Frames, sunglasses, and the services that put your name on them.

Optical frames

  • Cellulose acetate optical frames
  • Premium optical frames
  • Designer spectacle frames
  • Trendy eyewear
  • Prescription frames

Sunglasses

  • Cellulose acetate sunglasses
  • Premium sunglasses
  • Trendy sunglasses
  • Luxury & premium sunglasses
  • Customised & personalised sunglasses

Manufacturing services

  • OEM & ODM product development
  • Private label eyewear
  • Logo printing & laser engraving
  • Customised packaging

Working to a shape or a finish that is not listed? Describe it and we will tell you plainly whether we can make it.

Ask about a frame
A Clarish™ round acetate optical frame showing colour through the full section of the material

Start with the sheet

Cellulose acetate, worked properly

Acetate is a plant-derived thermoplastic, supplied as sheet. Almost everything a buyer notices traces back to that sheet.

Get the sheet wrong and no amount of finishing rescues it.

  • Colour through the section

    Acetate is coloured as a sheet, not on the surface, so a scuff never reveals a different material underneath.

  • Heat-adjustable

    It softens with heat, so an optician can fit it to the wearer. That is what makes a frame adjustable in store.

  • Takes a deep polish

    The gloss comes from mechanical polishing, not lacquer — earned in the barrel and at the buff.

  • Density you can feel

    Acetate is heavier than moulded plastic, and that weight reads as substance on the shelf.

How we select material

Inside the work

Precision, and the hands that finish it

We pair CNC machining with hand finishing, and inspect at every stage rather than only the last.

A machine gets it accurate. A person gets it comfortable.

A worker finishing the edge of an acetate frame front against a polishing wheel at the Rushabh Trading Company workshop
  • Advanced CNC machining

    Precision machining sets the rim profile, lens groove and hinge seat — every tolerance the design depends on downstream.

  • Skilled hand finishing

    Machined edges are worked back by hand. A frame off the cutter is dimensionally correct but not yet comfortable.

  • Multi-stage inspection

    Quality is checked through the process, not only at the end — from incoming sheet to the final check before boxing.

  • Export-compliant packing

    Internationally compliant packaging and documentation, prepared for the destination market from the outset.

Capacity, lead times and minimums depend on the model and the run. We quote those against your programme rather than publish an average.

See the full process

Private label

Our frames, your brand

You take models we already make and they ship under your name — ours appears nowhere on them. We settle the logo, the marking and the packaging before the first run.

  • Logo printing

    Pad-printed brand marks on the arm, front or bridge, in your colour.

  • Laser engraving

    Permanent marking for places where printing would wear away.

  • Temple markings

    Model, size and origin, laid out in your house format.

  • Retail packaging

    Cases, cloths and cartons built for the shelf you sell from.

Start a private label project
A Clarish™ square acetate frame showing the printed brand mark on the temple

Who we supply

Trade only, in four segments

We supply the businesses that sell eyewear — never single pairs.

Retail & optical networks

  • Optical retail chains
  • Independent optical boutiques
  • Vision care clinics & hospitals
  • Optical dealers & wholesalers
  • Regional & national distribution networks

Global eyewear brands

  • International eyewear brands
  • Premium & luxury collections
  • Fashion & lifestyle labels
  • Private label programmes
  • OEM & ODM production programmes

International trade partners

  • Global importers
  • Export houses
  • Brand owners
  • International trading companies
  • Distribution partners
  • Sourcing & procurement firms

Corporate & institutional

  • Corporate procurement teams
  • Promotional & corporate gifting companies
  • Government & institutional buyers
  • Educational & healthcare organisations
  • Large-scale procurement projects

since 1985

41 Years in
One Category

the way we work

Sample First.
Then Scale.

however you buy

OEM · ODM ·
Private Label

Start a conversation

Tell us what you need to build

Send us your reference designs, quantities and destination market. We will come back with material options, a sampling plan and an honest view of what we can deliver.